Proven Business Model


The Acti-Kare mission is to become the nation’s premier provider of In-Home Care. We accomplish this by providing highly qualified, compassionate and trustworthy caregivers who have undergone thorough background and reference checks. We are committed to providing outstanding service, to exceeding our customers’ expectations, and to treating their family members as if they were our own.

Acti-Kare has become an industry leader by offering high quality care to seniors and other clients needing assistance. Acti-Kare delivers its services through a network of dedicated franchise owners that benefit from our proven track record, methods, strategies and experience. Acti-Kare offers a complete suite of care services, utilizing a variety of settings, including in-home, in assisted living facilities, retirement communities, and the general public. Acti-Kare continually seeks out new and exciting opportunities for its franchisees to remain competitive and stay at the forefront of the home care field.

Mark W. Lucas, James Murphy, Jr., and Cari Diaz head the Acti-Kare management team, which collectively has over 70 years of marketing and management experience. Our corporate headquarters houses our executive offices, training facilities, Advertising Department and support personnel. The combination of marketing backgrounds, over 15 years of successful franchise operations and the shared experiences of several hundred franchise owners are what separate us from the competition. We simply know what works when it comes to running a in-home care business!

Acti-Kare provides Area Directors with a proven step-by-step business plan. Our Area Directors need no previous experience in the healthcare field. We teach you how to select, train and hire qualified caregivers and acquire new customers. We also provide you with a full complement of support systems and a staff to help you efficiently manage your business. Our experienced marketing staff takes all the guess work out of advertising your business. Our staff works with each Area Director to customize local advertising for senior care, family care and recovery care programs. In addition, your corporate support staff will provide guidance and assistance in selecting and screening your initial caregiving staff, as well as ongoing training for you and your staff to maintain the highest level of service and sales. Through your start up and launch, your dedicated support team will hold your hand every step of the way!
Acti-Kare In-Home Care Promise
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